Tourism Productivity Nexus (TPN) to Boost Productivity of Kelantan Tourism Players through e-Directory

Tourism Productivity Nexus (TPN) with full support from Malaysia Productivity Corporation (MPC) is building the e-directory for tourism products and services in Kelantan. The e-directory initiative is to promote productivity and restart tourism businesses in preparation for future travel bubbles.

Moving forward with the new normal and the re-opening of the tourism industry in Malaysia, this e-directory for Kelantan is expected to aid travellers to make the best choices for their visits. The accessibility of the e-directory on mobile phones will be useful for those who are planning their trips, even at the last minute.

TPN is currently collecting data on the tourism products and services especially tourism industry players based in or related to Kelantan. Industry players are encouraged to be listed in the e-directory by filling in the form at TPN hopes to list more than 200 tourism products and services as the e-directory is expected to be available by October this year.

TPN Champion, Uzaidi Udanis said in a statement commenting on the project, “We have to save the industry, we need to start now to facilitate all the tourism industry players, and we do this one destination at a time as per their own readiness to participate.”

The development of the e-directory is expected to boost the productivity growth of the tourism industry for Kelantan. The reset of the tourism industry through digitalisation is in-line with the goal of increasing productivity during the pandemic. TPN is working closely with MPC Kelantan, Kelantan State Tourism and Government in building the e-directory.

Dato’ Abdul Latif bin Haji Abu Seman, MPC Director-General said, “We need to look forward and chart the recovery plan to really boost the productivity growth of the tourism industry. MPC is fully supportive of any effort that can facilitate the players to be productive again in their tourism businesses.”

“Yet, all of us need to remember, recovery efforts must be balanced with the well-being of the community. SOP compliance is a must during the planning and implementation stage of any programme. The balancing act is crucial.” Dato’ Abdul Latif added further.

Kelantan-based tourism industry players may visit to submit information on their products and services.