KUALA LUMPUR, 31 January 2024 – Buckle up, minifigure fans! LEGOLAND® Malaysia Resort is revving up for an epic 2024, doubling down on what makes it uniquely awesome: bringing Malaysia’s vibrant culture to life in bricks and boosting the “learning through play” magic that’s the heart of the LEGO® DNA.
Partnering with the Ministry of Tourism, Arts and Culture (MOTAC), LEGOLAND Malaysia is aiming to be a major player in Malaysia’s exciting tourism comeback. With MOTAC’s 2024 optimistic international visitor targets in place, LEGOLAND Malaysia is ready to attract and welcome international tourists with open arms (and minifigure hands!) by offering a uniquely Malaysian experience they can’t find anywhere else.
“More Than Just a Theme Park,” says CS Lim, Divisional Director of LEGOLAND Malaysia Resort” 2023 was an exciting year for LEGOLAND Malaysia,” says CS Lim, Divisional Director of LEGOLAND Malaysia Resort. “We saw families rediscover the joy of our resort, fueled by thrilling new attractions like MINILAND Amazing Malaysia, captivating LEGO 4D movies and our new LEGO Friends Rooms at the LEGOLAND Hotel. Our annual pass program also proved a huge hit, offering endless value and year-round adventures.”
Monthly Celebrations: A Year of Brick-tastic Fun!
In 2024, LEGOLAND Malaysia is going all-in on creating unforgettable experiences that blend iconic Malaysian culture with the playful magic of LEGO. Every month brings a new reason to visit LEGOLAND Malaysia:
- Monthly Celebrations: Dive into vibrant cultural festivals throughout the year! From a LEGO NINJAGO-infused Lunar New Year celebration happening now through March 17th, to an authentic LEGO Hari Raya extravaganza, LEGOLAND Malaysia is your gateway to experiencing Malaysia’s rich traditions in a brick-tastic way.
- Fan-Favorites Return: Get soaked in the summer fun of the Splash Carnival (July) and test your skills in the LEGOLAND School Challenge (April), with a brand-new theme and welcoming schools across Southeast Asia.
- New Adventures Await: Be among the first to witness the new LEGO Friends 4D movie, and get ready for Brick Fest, a celebration of creativity with exciting stories and building experiences for the whole family.
- Master Model Builder Search: Calling all LEGO enthusiasts! LEGOLAND Malaysia is on the hunt for its first-ever Master Model Builder. The exciting search will find the charismatic builder who will bring incredible LEGO creations to life and become the face of LEGOLAND Malaysia on social media, in-park classes, and special experiences.
Enhanced Resort Experience with New Additions
The excitement doesn’t stop there! 2024 sees the continued expansion of LEGOLAND Malaysia, adding to the already impressive lineup;
- Stay Cool in Shaded MINILAND: Enjoy the iconic MINILAND experience in even greater comfort, thanks to the newly added shade structures.
- Immerse yourself in MINILAND Amazing Malaysia: Explore iconic landmarks and vibrant scenes from across the country, all meticulously crafted from millions of LEGO bricks.
- Sweet Dreams Await at the LEGO Friends Rooms: Spend the night surrounded by your favorite LEGO Friends characters in these themed hotel rooms, perfect for a sleepover adventure.
LEGOLAND Malaysia Annual Pass: Your Golden Brick to Endless Fun
The ultimate way to experience the magic of LEGOLAND Malaysia in 2024 is with an annual pass. It grants unlimited access to the park throughout the year and unlocks exclusive events, discounts, and early access to new attractions. And here’s a special offer for Malaysian and Singapore residents: Pay for a full-priced day ticket, and you’ll be automatically upgraded to an annual pass! That’s a brick-tastic deal you can’t miss.
Get ready for a year of unforgettable adventures at LEGOLAND Malaysia Resort in 2024. With a focus on cultural immersion, exciting new events, and an unwavering commitment to edu-tainment, the park is building a brighter future for families and solidifying its position as Malaysia’s premier theme park destination. So, grab your family, pack your creativity, and get ready to build memories that last a lifetime.
For media inquiries, please contact:
Cheng Sing Ying
LEGOLAND Malaysia Resort | Merlin Entertainments Group
Tel: +6 07 597 8816
Jasmine Kamal / Ashley Ong
Tel: +6 03 2282 2152
About LEGOLAND® Malaysia Resort
LEGOLAND® Malaysia Resort brings together a LEGOLAND Theme Park, Water Park, Hotel and SEA LIFE in one LEGO® themed location. It is the ideal family holiday destination with more than 80 hands-on rides, slides, shows, and attractions. It is the first of its kind in Asia that offers comprehensive adventure, education, and fun for either an action-packed day trip or a short break destination ideal for families with kids aged 2 to 12 years old.
The Theme Park is divided into eight themed areas containing thrilling rides, exciting LEGO workshops, awe-inspiring Miniland where Asia’s interesting landscapes, countries and landmarks are recreated in miniature made with more than 30 million LEGO bricks. The Water Park is the largest LEGOLAND Water Park in Asia which features 20 unique slides, waves, wade pools, interactive water-play structure and Build-A-Raft River.
LEGOLAND Hotel Malaysia 1is the first LEGO themed hotel in Asia. Choose your preferred theme room at a hotel all equipped with LEGO theming elements, giving you choices to be trained like a NINJA, playing pirate, commanding a Kingdom or embarking on an adventure option. All rooms include a king-sized bed for parents and a separate private sleeping area for 3 kids. Participate in our in-room treasure hunt activity and stand a chance to win cool LEGO gifts.
SEA LIFE is the world’s largest international aquarium brand with more than 50 outlets in the world and it is the latest addition to LEGOLAND Malaysia Resort. This attraction will immerse all guests in an intimate and interactive journey underneath the waves. All guests will have a chance to enjoy up-close experiences with sea creatures and be inspired to learn more about our blue planet’s invaluable natural marine assets through magical storytelling, interactive displays and hands-on encounters. SEA LIFE Malaysia has more than 25 display tanks in 11 habitat zones featuring 13,000 amazing sea creatures. The Malaysian Rainforest is one of the unique exhibit zones featuring local creatures in Malaysia. Don’t miss this special zone where you can never find it in other SEA LIFE attractions.
About Merlin Entertainments Merlin Entertainments is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin operates nearly 150 attractions, 23 hotels and 6 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its millions of visitors worldwide, through its iconic global and local brands, and the commitment and passion of its employees. Visit www.merlinentertainments.biz for more information.