Atome launches ‘Get Raya Ready’ campaign in Malaysia with 40 merchant partners to celebrate Ramadan month


Atome, Asia’s leading buy now pay later platform, is partnering 40 retail brands such as The Face Shop, Hush Puppies, Cocomi, Obermain, Crumpler, Miniso, Eu Yan Sang, Swee Lee, 176 Avenue, Box of Bricks, Liberty Active and Li-Ning to celebrate Ramadan month in Malaysia.

Atome’s three-week ‘Get Raya Ready’ campaign, from 26 April to 13 May, offers a range of exciting shopping promotions in the fashion, beauty and lifestyle categories.  Shoppers who use Atome to shop and pay at participating outlets will also be eligible for the ‘Spend & Win’ campaign lucky draw. Atome, which launched in Malaysia late last year, allows shoppers to split their bills and spread payments over 3 months, with zero interest, service fees or annual fees. To pay using Atome, shoppers need to download the mobile app on the App Store or Google Play.

Atome, a leading buy now pay later brand headquartered in Singapore, partners over 3,000 online and offline retailers in nine markets (Singapore, Indonesia, Malaysia, Hong Kong, Taiwan, Vietnam, Philippines, Thailand and mainland China). Key merchant partners include Sephora, Zalora, Agoda, SHEIN, Zara, Marks & Spencer, Charles & Keith, Aldo, Furla and Pandora in verticals such as beauty, fashion, travel, homeware and lifestyle. In Malaysia, Atome partners with over 100 merchant partners such as Agoda, ezbuy, Eu Yan Sang and Hush Puppies. The latest 2021 Global Payments Report by FIS WorldPay highlighted BNPL as the fastest growing online payment method in Singapore.

Trasy Lou Walsh, General Manager of Atome Singapore and Malaysia said: “Ramadan is a very special month for Malaysians. It is a time for connection, reflection and also celebration. Our “Get Raya Ready” campaign allows us to support our Malaysian retail partners as they adjust to rapid changes in post-Covid19 consumer shopping and payment behaviour. At the same time, shoppers in Malaysia will also benefit from payment flexibility and access to a range of exciting online and offline promotions as they get their homes and families “Raya ready”.

List of participating merchants:

 Weekly themesPartner merchants
Week 1 (26 April to 2 May): FashionCrumpler, Li-Ning, Hush Puppies, Obermain, Cocomi
Week 2 (3 to 9 May): Beauty & Lifestyle176 Avenue, The Face Shop, Eu Yan Sang, Swee Lee, Box of Bricks, Miniso
Week 3 (10 to 13 May)All participating merchants