Have you ever wondered how we can think and do things out of the proverbial ‘box’ to help overcome Covid-19’s effect on the tourism industry? Well, thanks to Malaysia Productivity Corporation (MPC) through Tourism Productivity Nexus (TPN) initiatives, today they officially launched the Malaysia Virtual Experience (hashtag #MyVXp or pronounced “My-V-X-P”) project, a way to boost productivity growth for the tourism industry amidst the new norm, by preparing up to 1000 prototypes of paid live online experiences upon completion of the project.
MyVXp, which actually began in May 2020, has now successfully trained over 500 hosts through online mentoring sessions conducted by 14 mentors who have expertise and experience in product innovation, digital marketing and promotion, and technology adoption.
MPC Director General, Dato’ Abdul Latif Hj. Abu Seman said “TPN’s efforts in producing live online tourism products are in line with MPC’s aspiration in maximising technology and digitalisation in boosting productivity growth. Technology is no longer an alternative in moving forward, it is a must. In the face of uncertainty due to COVID-19 pandemic, technology and digitalisation remain a constant element as a tool for productivity and it must be fully utilised.”
He emphasised that MPC will continue to fulfil the mandate in Malaysia Productivity Blueprint (MPB) to drive Malaysia’s productivity growth through collaborative efforts with industry players who are the key drivers towards generating new source of revenue.
The same sentiment was expressed by Uzaidi Udanis, Champion, Tourism Productivity Nexus (TPN) in his statement “As one of the industry players, I have personally felt the negative impact of COVID-19 on the tourism industry. Some friends have temporarily closed their businesses and are in a dire situation due to the lack of cash flow. This is the main purpose of Malaysia Virtual Experience (MyVXp) – to assist industry players to generate income by leveraging on technology as the tool.”
He added, “The 10-hour mentoring sessions in MyVXp equips industry players with 5 key modules which train them to innovate their products from offline to online delivery. As for travellers, this is an alternative to the unlimited travel experience, where they can still “travel” and experience various destinations and tourism attractions comfortably and safely without having to leave home. You don’t have to go to Mount Kinabalu, but we bring Mount Kinabalu to your living room.”
MyVXp is expected to be completed by the end of this year. Individuals interested in joining MyVXp as online hosts can refer to Tourism Productivity Nexus (TPN) Facebook page. MyVXp unlimited digital travel can be experienced by visiting https://www.kofkino.com/ where more than 150 MyVXp products have been onboarded. Tickets are sold at between RM 15 – RM 50 for a virtual experience of 60 – 90 minutes. As examples, the day right after the official launch, two paid MyVXp offerings were successfully given online. In the morning, the world’s first live paragliding virtual experience was conducted by certified paraglider pilot Nazri Sulaiman at Kuala Kubu Bharu under mentor Atika Sulaiman. In the afternoon, a unique MyVXp entitled “Old Kuala Lumpur Stories from Old Newspapers” was presented by local guide Tajuddin Idrus via Zoom to a group of heritage enthusiasts under mentor Nadge Ariffin. Like all MyVXps, both were paid events, and help generate interest and income in the digital tourism market.