For a country rich in culture and natural wonders as our beloved Malaysia, tourism can certainly be a great economic pillar. Improving the sustainability of tourism, arts and culture in Malaysia is thus a responsibility of paramount importance. Each element in the logo individually showcases the diversity of experiences a tourist may embark on only on Malaysian soil. In addition to giving foreign tourists a taste of Malaysia’s bountiful offerings, the features in the logo also urges local Malaysians to advocate the preservation of our country’s identity as the nation moves forward in this fast-moving era of globalisation.
The style of the logo is inspired by Malaysian Batik. The magnificent rhinoceros hornbill is perched on the left side of the logo. The iconic bird illustrates the unique fauna and eco-adventures that Malaysia has to offer. A red hibiscus adorns the top right of the logo. In the national language, Bahasa Malaysia, the hibiscus is known as “bunga raya”, loosely translated to “flower of celebration”. The flower encapsulates the celebration of cultural diversity in Malaysia. The wild fern below the hibiscus is locally known as “paku pakis”. The edible plant is a favourite among Malaysians of
all races, and is apt to represent the unique flavours of Malaysian cuisine.
The main colours blue, red and yellow used in the logo represent the colours of the national flag, Jalur Gemilang. The orange colour illustrates the year-round sunshine Malaysia receives. Lastly, the green colour represents the abundance of nature in Malaysia. The brilliance of these colours is eye-catching, and invites the onlooker to take a closer look.